So far, we have shown that OMAPURETM beats Iceland Health in regards to quality and safety.
In terms of price, it is not even a close match.
One bottle of OMAPURETM softgels costs $29.95. One bottle of Iceland Health Maximum Strength costs $49.95.* It appears to be a 40% discount. However, it is far more than a 40% discount when one considers that OMAPURE™ has 120 softgels in a bottle vs. Iceland Health’s 30 softgels.
OMAPURE™ has 4x the softgels in per bottle and even on a bottle to bottle price comparison, OMAPURE™ is 40% less. The value differential is beyond substantial.
One should be skeptical and ask how could one product be priced so much lower than the other. It must certainly be that one has shortchanged quality or safety? However, we have just shown that the less expensive product (OMAPURE™) has more EPA & DHA and is the one to showcase its reports from the world’s most stringent third party Omega-3 lab.
So what explains it?
Unfortunately, it is largely a matter of marketing and distribution channels. Iceland Health markets heavily on TV infomercials to many viewers who are unaware of the other options in the Omega-3 market. OMAPURE™ makes a decent financial return, so you can only imagine Iceland Health’s gross margins.
The bottom line: OMAPURE™ is well over 50% less for a superior product.